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Barclays Bank PLC provides banking, investment banking, and investment management services throughout the world, including the Arabian Peninsula. After introducing consumer banking services in the United Arab Emirates, a system was needed to track and resolve both complaints and sales leads in a timely manner. To ensure the retention and satisfaction of customers while booking new business, managers implemented Microsoft Dynamics CRM. Since deploying it, customer service has improved markedly while the sales process has been structured and standardized for success.
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