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BBM Canada supplies Canadian broadcasters and advertising agencies with viewer and listener numbers for television and radio stations. The company wanted to protect mission-critical data in a real-time environment. BBM uses a proprietary application that runs a variety of analytic processes to suit the requirements of its different clients. As soon as data is captured, BBM's application begins the process of checking validity and the origin of the incoming data and ensuring a representative sample. At all its sites, BBM runs this and other applications as virtual applications and stores images of its Virtual Machines (VMs) on storage from NetApp. It stores all applications and Oracle databases on NetApp's storage and replicates them to both sites using SnapMirror.
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