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Canada's largest telecommunications company, Bell Canada, needed to find an edge in the highly competitive wire line, wireless, Internet and satellite TV services market. Maintaining good relationships with loyal customers was of central concern. The company turned to SAS to help it understand and segment its customer base to better tailor customer interactions. Bell Canada deployed SAS BI Server, SAS Enterprise Miner and SAS Enterprise Guide enable Bell Canada to access data and differentiate customers into categories based on their demographics and behavior. Now Bell Canada is able to tailor its customer interactions, which has improved service and reduced accounts receivables.
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