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Bharti Airtel is India's largest cellular service provider and the world's third-largest single-country mobile operator. Bharti Airtel faced dropping Average Revenue Per User (ARPU) and skyrocketing growth; it needed to find a way to execute flawlessly using as much automation as possible. Bharti Airtel's SMART SOA solution with IBM WebSphere technologies enables the company to outsource its IT to IBM and other strategic partners and integrate its systems in order to automate routine transactions and hone customer service.
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