Software

Binary Tree Branches Out Big With Microsoft

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Executive Summary

New York-based Binary Tree started in 1993 helping businesses migrate to Lotus Notes. Ten years ago, its customers started requesting solutions for migrating to Microsoft. Driven by market demand and supported by a solid Microsoft product offering and partner ecosystem, Binary Tree evolved into a platform agnostic software company and developed new solutions for providing migrations to Microsoft. Today, with thousands of customers and millions of users migrated, Binary Tree's decision has yielded impressive returns: More than half of its annual revenue comes from Microsoft platform migrations.

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