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Birlasoft Gains Enterprisewide Insight With On-Demand CRM System

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Executive Summary

Headquartered in Noida, India, Birlasoft provides information technology services to mid-range and large clients domestically and in Australia, Czech Republic, Germany, Malaysia, the Netherlands, Singapore, United Kingdom, and the United States. With a highly diversified salesforce using different Customer Relationship Management (CRM) solutions in different territories, Birlasoft found it time consuming and difficult to piece together an accurate picture of sales pipelines and other crucial data. Following a comprehensive evaluation, the company selected Oracle CRM On Demand to standardize sales processes globally and ensure team leaders and management could obtain an accurate picture of sales-related data.

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