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BMW Latin America: BMW Supports Model Launch, Develops Prospects with Cloud-Based Social Marketing

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Executive Summary

When BMW Latin America had to promote the launch of two new model lines, it wanted to kick off an interactive marketing campaign through the Facebook social network that would support the launch and collect audience data. BMW used Windows Azure to support a solution that integrated the Facebook promotion with its internal Microsoft Dynamics CRM environment, engaged 90,000 consumers, and converted 900 campaign participants into sales prospects. BMW Latin America used Windows Azure to build a flexible solution that it could scale dynamically to engage 90,000 consumers in two months and convert 900 campaign participants into prequalified sales prospects. The company reached 10 markets in two languages, without making a large infrastructure investment or relying on corporate support.

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