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BNY Mellon Drives Growth and Productivity With Global CRM Solution

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Executive Summary

BNY Mellon was formed in July 2007 from the merger of The Bank of New York Company, Inc. with Mellon Financial Corporation of Pittsburgh. The heritage Bank of New York Co. realized that its internal sales and client management systems for institutional clients weren't able to provide a unified view of the client. The company's disparate applications lacked the consolidated "Big picture" view needed to service clients globally in more than 30 countries and 100 cities. The company demanded cross-business-line and cross-region information sharing. In response, the company made the strategic decision to invest in a tightly integrated enterprise platform running Oracle's Siebel CRM application, and later added Oracle Business Intelligence capabilities.

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