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Boise Inc. wanted to ensure that the company - which is not the largest provider nor the leastcost provider of paper products - continues to thrive in the market using customer proximity and flexibility as key marketing advantages and position the new customer-facing organization for success as it departs from its legacy, which was footed primarily in forestry and manufacturing. Boise Inc. deployed Oracle CRM On Demand to integrate customer touch points on one system for a complete view of current and potential customer activities, eliminating multiple systems and processes that varied by office location and integrated the system with PeopleSoft Enterprise Financials-easing data entry requirements and giving sales and management a dashboard ranging from recent contacts to sales performance information.
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