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Bonneville International Uses Ad Manager to Target Their Online Ads to Local and National Audiences

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Executive Summary

Bonneville International is a dynamic media company with radio, television, advertising, satellite and online properties in Chicago, Washington, D.C., Seattle, Phoenix, St. Louis, Cincinnati and Salt Lake City. Bonneville recognized the need to have a corporate-provided Web ad serving solution for all of its sites. The solution needed to be flexible enough to meet the increasing demands of its larger sites while maximizing ad revenue from its smaller sites. In addition, Bonneville needed a solution that could satisfy the needs of both local and national advertising clients. Bonneville International deployed Google Ad Manager and enjoyed positive consequences including increased client confidence in its ability to deliver ads and ability to increase CPM price of campaigns because of Ad Manager allows it to target users with more precision than it could before.

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