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The IT services and telecommunications industries have become extremely competitive. To increase its efficiency, BT Group set out to transform the way it brings products and services to market, to reduce development costs and, above all, to enhance the end-to-end customer experience for both its internal and external customers. BT Group has been working with Borland for nearly five years - a relationship that began when they teamed up to create a BT-specific guide for the Unified Modeling Language (UML). Since that first project, the two companies have worked together to tailor a comprehensive solution to BT's needs using Borland's full Open Application Lifecycle Management (ALM) solution.
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