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Bosch Security Systems Boosts Marketing Abilities With Access to Comprehensive Customer Data

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Executive Summary

Bosch Security Systems wanted to replace the company's disparate customer and prospect databases that operate across multiple countries with a centralized solution that provides comprehensive and standardized customer information and increase the company's lead-to-opportunity conversion rate. The challenge was to enable the company to develop and execute customer specific marketing campaigns and improve the manufacturer's ability to anticipate customer needs, thereby strengthening its sales results. Bosch Security Systems implemented Oracle CRM On Demand for approximately 60 users at Bosch Security Systems NSO Export to streamline working practices across the global company's sales offices and leveraged Oracle's hosted solution to accelerate implementation of the Customer Relationship Management (CRM) solution.

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