Data Management

Bottom Line Publications Boosts Scalability And Its Own Bottom Line

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Executive Summary

Boardroom Inc., as Bottom Line Publications and Bottom Line Books, publishes five print newsletters, two e-letters and dozens of books dedicated to providing concise, simplified answers to life's most common daily challenges. The publisher's readership continues to grow. Yet with the proliferation of digital media and cost pressures from higher postage prices, Boardroom decided it needed a modern, scalable IT platform to sustain growth and ensure its position in the rapidly changing media landscape. The company looked to HP for a high-quality, high-performance outsourcing partnership. HP provided innovative ways to help Boardroom reduce its operating expenses, while offsetting cost pressures in other areas. In 2007 alone, HP processed and fulfilled 2.9 million shipments, while handling more than 230,000 customer inquiries for Boardroom.

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