Collaboration

Brazilian Airline Automates Web Content Management, Drives Agility, and Reduces Costs

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Executive Summary

Based in Sao Paulo, Brazil, Gol Linhas Aereas Inteligentes [Gol Intelligent Airlines] positions itself as the best option for people who appreciate quality air services for a good price. Gol has always taken advantage of the almost unlimited reach of the Internet, offering tickets online for the first time in Brazil. In order to build on its already strong Web presence, Gol migrated its Internet site infrastructure to Microsoft Office SharePoint Server 2007 and integrated Web content publication workflows. In addition, the company reduced by three days the time it took employees to publish marketing promotions on the Web and is currently maximizing the value of its e-commerce portal with timely content that launches more quickly, reaches more people, and enables more sales.

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