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After Brazil's hyperinflation period ended in 1995, retailers such as grocery giant P?o de A??car Group sought to guide their actions based on customer behavior. So they began storing data from commercial transactions and analyzing buying habits - and, as a result, placing a greater focus on customers. The P?o de A??car Group uses SAS to streamline its campaign management processes and increase its knowledge of customer preferences, making the organization a model for the use of analytical intelligence in Brazilian retailing.
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