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In 2007, a Brazil-based Microsoft Innovation Center, run by IT services provider Allen Inform?tica (Allen), participated in the first Microsoft Live@edu training, which took place in the United States. Soon after, Allen started implementing Microsoft Live@edu in local universities and town halls; however, customer support services were not available in Portuguese (Brazil) and were offered at limited hours. Recognizing an important business opportunity, Allen created a local support and maintenance agreement for Microsoft Live@edu. Today, the company's call center provides around-the-clock customer support for educational institutions that use Live@edu.
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