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Improving data quality was critical to enabling intelligent growth for one innovative, mid-sized biotech focused on providing better medicines and new medical options to treat infectious diseases, cancer and inflammatory diseases. With no centralized data management function, it was impossible to recognize the same customer across multiple databases and channels which meant the same customer might receive several copies of a promotional offer or multiple sales calls. The company needed a tailored solution that met its unique business plan, budget and limited IT staff. That's why it chose a unique managed service solution for customer data integration and stewardship which combined the industry, process and IT expertise of Unisys with Siperian's world-class Customer Data Integration (CDI) platform.
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