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Anheuser-Busch InBev NV (AB InBev), one of the world's top five consumer products companies, manages a portfolio of over 200 beer brands. To enhance its relationships with distributors and high-volume buyers, the firm optimized the execution of its customer rebate program by deploying the SAP Incentive Administration application by Vistex. Sales managers can now manage and control rebates from the company's field sales management application, enabling them to spot opportunities to strengthen customer relationships and drive new efficiencies.
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