Mobility Investigate

Bringing the Benefits of RFID to Small and Mid-Sized Companies

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Executive Summary

Telenor needed to establish a solid foundation for future revenue growth. The company set its sights on the growing market for M2M services, targeting small and mid-sized businesses for whom M2M have been out of reach due to cost and complexity. Telenor faced the technical challenge of taking what has traditionally been a custom, stand-alone solution and reincarnating it as a flexible, shared-services platform. Telenor, determined to move up the telecom value chain, teamed with IBM to create the first-ever hosted business model to deliver RFID-based asset management capabilities to the largely untapped small and medium-size business segment.

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