Unified Comms

Brokerage Delivers Innovative 24-Hour Global Event Online

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Executive Summary

Interactive Brokers Group (IBG) specializes in routing orders, their challenge is to establish value of advanced proprietary trading software, deliver live demonstrations with real-time market data and conduct worldwide education events for international customers. Interactive Brokers Group chose Cisco to overcome these challenges. They implemented Cisco WebEx solutions. Cisco Web-based demonstrations highlight full software capabilities, recordings increase customer access to information and online tools enable wider access to worldwide presentations. The results of deploying Cisco WebEx solutions were reached participants from 77 countries during 24-hour global education event, increased average number of software trainings from 10 to 50 per month and improved customer retention and satisfaction by significant margins.

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