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BTM Innovation is an Adelaide-based company that develops software for the classical music publishing industry. Grimshaw realized the website would need a hosting platform that was scalable, reliable, cost-effective and accessible by a global audience. With around 60,000 titles and growing rapidly, the website needed sufficient storage capacity and a reliable database management system. They selected Microsoft Windows Azure for hosting and Microsoft SQL Azure for database management. Working on his own, Grimshaw was able to take the site from concept to launch in just 18 months, thanks to the Microsoft technologies. The site runs on a reliable and easily scalable platform, and Grimshaw estimates it costs around one-tenth the cost of a traditional dedicated server web hosting environment.
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