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Build-A-Bear Workshop was founded in 1997 in St. Louis, Missouri, and has grown to become one of the world's most successful children's brands, with more than 400 stores worldwide. Build-A-Bear Workshop's Scandinavian franchise had grown rapidly, opening fourteen stores in three countries. To keep on top of its supply chain and distribution network, the franchise needed access to accurate daily sales figures and inventory reports - but its existing ERP package was unable to cope. Working with EG an IBM Business Partner, the company implemented IBM Cognos 8 Business Intelligence, which analyses data from a new Microsoft Dynamics ERP system and automatically sends daily reports to key management teams.
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