Mobility

Building Estimator Speeds Time-to-Market, Gains Flexibility, From Software + Services

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Executive Summary

Superbuild succeeded in creating an online estimator service to produce bills-of-material for contractors, but it needed a new business model if it was going to succeed in marketing that service. The company decided to offer its solution to major retailers and manufacturers that have direct contact with contractors-customers, and to adopt a software-plus-services approach that enables each organization to deliver the solution as its own branded service through its own Web site. Meanwhile, by using Microsoft technologies instead of Linux technologies, Superbuild reduced its development and maintenance costs and sped time-to-market. The software-plus-services approach also makes it possible for Superbuild to offer its service for new uses, such as actionable business intelligence, and to offer it in new ways, such as on phones and in-store kiosks.

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