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Riverhead Building Supply (RBS) serves the needs of professional builders and homeowners throughout the New York metropolitan area. To accommodate current growth and capitalize on future business opportunities, company leaders began searching for a flexible, easy-to-use customer relationship management system. After a thorough evaluation, RBS opted to implement Microsoft Dynamics CRM to better connect its business processes, increase efficiency, and maximize the return on its IT investment. By integrating with the company's existing technologies, including its mainframe, mobile devices, and communication tools, such as Microsoft Office Outlook, the solution helps improve visibility of critical data to drive better customer service. Now, with access to powerful tools for sales force automation and marketing campaign and event management, RBS has strengthened its competitive edge.
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