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A more sustainable IT approach to resource usage was needed to address Burt's Bees' rapid company expansion and 100% annual data growth while still staying congruent with Burt's Bees' "Greater good" company model. In discussing NetApp with Burt's Bees, NWN included a tour of NetApp's data centers, along with a detailed discussion about how NetApp's core storage system and data reduction technologies, including NetApp data deduplication, NetApp Snapshot, and NetApp flexible volumes, could not only successfully support the needs of Burt's Bees' VMware environment but also help reduce the company's physical storage footprint.
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