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Business & Enterprise North East (B&ENE) wanted to leverage world-class Customer Relationship Management (CRM) applications to maximize contribution to growth in the North East's economic development following merger of four regional organizations into a single, regional unit. The challenge was to improve staff productivity and enhance customer service and reduce system cost of ownership and gain scalability to offer more services to a growing number of businesses without increasing resources. B&ENE commissioned Oracle Consulting to implement Oracle CRM On Demand and configure it to specific requirements and chose Oracle CRM to benefit from Oracle's commitment to continuous product innovation.
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