Business School Enhances Internal and External Communications With CRM Portal

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Executive Summary

Melbourne Business School (MBS) was founded in 1954 through the University of Melbourne, and its graduate degrees have been ranked in the Financial Times' list of Top 100 Global MBAs since 2005. The school wanted to strategically align its brand positioning message, 'Global. Business. Leaders.', to every facet of its business. Its well intentioned but departmental approach to managing data on students (called 'Constituents') hampered efforts to deliver services and develop relationships to a standard that was commensurate with its brand. In 2007 MBS began a comprehensive process of organisational change. It introduced a Customer Relationship Management (CRM) system based on Microsoft Dynamics CRM 4.0 and Microsoft Office SharePoint Server 2007.

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