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Business School Improves Top-Line Growth With xRM-Based Custom Applications

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Executive Summary

Melbourne Business School needed to improve information management regarding its prospective and current students, alumni, donors, guest lecturers, and other constituents with whom the school interacts. Working with Oakton, a Microsoft Gold Certified Partner, the school turned to Microsoft Dynamics CRM and its underlying development platform, xRM, to accelerate the creation of integrated solutions that track communications and automate workflow processes. Consolidating data sources and automating processes frees school staff to cultivate closer relationships with constituents, which ultimately contributes to increased revenue, overall business agility, and the school's reputation for progressive, global leadership.

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