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Cable Network Makes History With Xbox LIVE Campaign

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Executive Summary

For the launch of its TV documentary series, "World War II in HD," the History network needed to reach "adrenaline junkie" males aged 18-45 who enjoyed fast-action gaming. The cable channel also wanted to generate traffic to History.com and ultimately drive "WWII" TV viewership. To master these challenges history network chose Xbox LIVE. As one of the fastest growing entertainment networks, Xbox LIVE offered History high definition viewing paired with a deeply engaging, social advertising experience. With an average of 1 million concurrent primetime viewers, Xbox LIVE provided marketers at History a highly effective way to reach potential TV viewers. Xbox LIVE offered a perfect fit.

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