Project Management Investigate

Capgemini Maximizes Marketing Team Productivity With Wrike's Unique, Integrated Project Management Solution

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Executive Summary

Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services which enable its clients to transform and perform through technologies. The company wanted to streamline the internal Marketing Services request process and project workflow to provide enhanced support to the sales and marketing teams within the organization. The company developed a customized request submissions process that included the integration of Wrike's project management workflow, which resulted in an innovative, end-to-end solution. The team is able to maximize their productivity as they are able to intelligently assign projects based on available capacity. Wrike's ad-hoc reporting also allows the team to share value/utilization reports with the leaders of the organization.

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