Security

CarInsurance.com Sees an 18% Increase in Conversions With VeriSign Extended Validation SSL Certificates

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Executive Summary

CarInsurance.com is one of the few that allows the online shopper to compare rates of multiple insurers, make a choice, and proceed then and there to consummate the purchase without ever leaving the Web site. The challenge was to safeguard personal customer data to the maximum extent possible and to demonstrate security consciousness and prove Web site authenticity. CarInsurance.com deployed VeriSign Secured Seal and VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates.

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