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Casas GEO wanted to establish a solid and reliable IT infrastructure to provide information visibility throughout the organization and consolidate up-to-date financial information from more than 200 sales offices to improve sales administration. The challenge was to make centralized information available in a Web environment for strategic decision making and improve client service to increase the company's productivity and competitiveness. Casas GEO implemented an integrated applications infrastructure with Oracle's Siebel Customer Relationship Management (CRM) applications, extending information visibility throughout the organization as well as consolidated sales information, allowing for efficient online follow up of sales in 33 cities, improving sales administration.
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