Networking

Case Study: American Library Association Conference

Download Now Date Added: Jan 2010
Format: HTML

The ALA wanted a mobile solution that would provide real-time information services to every attendee, to answer questions and provide support beyond the limited number of static information booths. Mosio leveraged its expertise in real-time mobile information exchange by deploying its web-based mobile text messaging platform to enable 250 volunteer information specialists to receive and respond to attendee questions. Attendees send text message inquiries from their mobile phones, while the Ambassadors answer online via laptop computers with internet access. The mobile messaging software is designed to be "Always on" by utilizing live responses during show hours and automated responses after hours, keeping the service connected to attendees 24x7.