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Case Study Cruise Line Logistics - Princess Cruises

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Executive Summary

Princess Cruises is the third largest cruise line in the world. A labor strike at the Ports of Los Angeles and Long Beach, saw massive congestion of 70 container vessels waiting to be off-loaded, causing Princess Cruises to potentially miss timetables for food, boutique goods, hotel supplies and maintenance items waiting to be loaded onboard a full ship of holiday passengers bound for Mexico. Agility created a plan that offered a time-definite, safe and cost-effective solution to meet critical deadlines. Agility cruise line logistics team was able to react quickly and mapped a solution which ensured that Princess Cruises received each container and every trailer load on schedule. In addition, costs were kept in-line, without compromising service quality or performance.

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