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Case Study: Genoo Provides Unified Lead Nurturing for Worldwide Software Vendor

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Executive Summary

Vision Solutions was using an html-based website with a separate email vendor to handle traffic from the site. This meant that each time a lead completed a request to download a resource, a duplicate record was created making lead management tasks challenging and time intensive. When they heard about Genoo's unified microsite publishing and lead nurturing tools, they knew they'd found a solution. They wanted to implement a more systematic way to manage multiple points of contact through their marketing system. Genoo's lead nurturing capabilities seemed to be a good fit for that.

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