IT Employment

Case study: How Virgin Atlantic increased online sales and service

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Executive Summary

Virgin Atlantic offers end-to-end differentiated customer service starting at the point of booking via their website. Offering this high level of service, while dealing with fluctuating levels of customer enquiries, by email in particular, had proved a significant challenge for the Virgin Atlantic team.

This case study outlines how Virgin Atlantic increased its service levels and booking conversion rates, using LivePerson software across sales and service...

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