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CASE STUDY: Leading Oracle Partner Ignites Channel Sales With Ci Pipeline From Harte-Hanks Market Intelligence

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Executive Summary

Arrow ECS was faced with a critical business issue. Sales cycles were getting longer, the volume of leads was shrinking and the cost of providing leads was on the rise. At the same time, Arrow ECS was experiencing increased competition for other well-known supply channels. Needing a quick solution, Arrow ECS turned to a trusted partner, Harte-Hanks Market Intelligence. Through its Ci Pipeline syndicated lead generation service, Harte-Hanks tracks future IT purchase initiatives at more the 780,000 business locations in North America.

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