Mobility

ChaCha Unlocks the Key to Success in Mobile Search - The Human Touch

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Executive Summary

To the frustration of mobile users, online information services typically misinterpret queries and return cumbersome links rather than direct answers. Now ChaCha has married the human element that distinguishes true "Information Desk" assistance to the dynamic messaging power of cell phone technology, creating a powerful solution for people who are mobile and need answers to questions. Adding a new user every ten seconds, ChaCha is being received enthusiastically, making it one of the fastest growing SMS-based applications in the U.S today.

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