Chevy Drives Brand Favorability With Massive In-Game Ads

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Executive Summary

Chevy wanted to build brand awareness and consideration for the new 2009 Chevy Camaro with the core-influencer audience as a high quality vehicle with great performance. To master these challenges Massive designed and executed a multi-title in-game advertising campaign and then surveyed gamers in select titles, including NHL 08, to determine the campaign's effectiveness in driving key brand metrics. With this solution Chevy realized 121% increase in purchase consideration and a 100% increase in brand recommendation among gamers who saw the ads.

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