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Clear Channel Outdoor Simplifies Targeted Advertising, Shows Clients the "Real Picture" With Google Maps API Premier

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Executive Summary

Clear Channel Outdoor - Plakanda AG (CCO) is the Swiss subsidiary of Clear Channel Outdoor Holding, one of the world's leading outdoor advertising companies. Companies who are planning to take advertising measures want to make sure that their advertising reaches the target groups which they are aiming for. Clear Channel Outdoor deployed Google Maps API Premier that's more than just an integral part of customer-orientated processes within Clear Channel Outdoor - it is at the very heart of the CCO offer and marketing strategy. The real catalyst for its success was the tried and trusted Google Maps visualisation tool.

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