Leadership

Coca-Cola Enterprises Tackles Competition With Microsoft Online Services

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Executive Summary

Coca-Cola Enterprises (CCE) is the world's largest marketer, producer, and distributor of non-alcoholic beverages, which they deliver with the industry's most effective marketplace execution. CCE's increasing competition was resulting in declining revenues. This required company executives to launch a new strategic direction, mandating a platform to communicate and engage with all employees. Microsoft deployed a hosted worldwide intranet, messaging and collaboration tools which are accessible to all employees from any device, enabling employees to boost productivity and time with customers.

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