Comgas Adopts a Service-Oriented Architecture Approach to Meet Retail Marketing Needs
This case study provides an insight into how Comgas worked along with Oracle to adopt a service-oriented architecture approach, in order to meet its retail marketing requirements. Comgas, the abbreviated form of Companhia de Gas de Sao Paulo S.A., was founded one hundred and thirty seven years ago and is the largest distributor of natural gas in Brazil. The company caters to its clients in Natural Gas Vehicle (NGV) - industry, commercial, residential and thermo generation markets. It distributes over four billion cubic meters of natural gas to sixty seven municipalities in the Sao Paulo state. The paper goes on to detail various challenges faced by it in its day-to-day operations and how it worked along with Oracle to overcome these challenges. Some of them include incorporation more specific IT functionalities in order to support its marketing campaigns and retail business model and increment in IT speed and adaptableness to facilitate smooth business operations while ensuring comprehensive control with the help of a standardized business process management solution. Another problem was establishment of a user-friendly and single corporate communications channel that can be used for both customers and internal users for extraction of information along with easier data exchange with contractors. The paper mentions various solutions offered by Oracle to overcome these challenges and how both the entities work together to achieve that.