Data Management

Comic Relief Leverages Technology Innovations to Increase Donations Almost 100-Fold in 10 Years

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Executive Summary

Comic Relief wanted to guarantee continued ability to capitalize on the emotional response of viewers during live broadcasts by capturing and processing instantly the thousands of donations, every minute. The challenge was to continue to cut operating overheads for the entire technology stack while reducing power consumption and cutting carbon footprint and process an anticipated US$50 million from Red Nose day 2009. Comic Relief pursued strategy of leveraging technology advances to increase transaction speed, improve service to donors, drive innovation, and cut IT costs by upgrading to Oracle Database 11g as well as processed 100% of donations received during Red Nose Day and sport relief live events using Oracle's virtualized, grid-based infrastructure.

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