E-Commerce

COMIT SE Gains Comprehensive View of Its Customers to Increase User Acceptance

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Executive Summary

COMIT SE wanted to mirror the new organizational structure of national and profit-center responsibility with a uniform customer database for all sites outside Switzerland and standardize the opportunity management process for all business units: identify potential for cross and up-selling. The challenge was to improve customer service and implement integrated reporting. COMIT SE introduced Oracle CRM On Demand for 100 users in Germany, Austria, and Luxembourg in six weeks and simplified company administration considerably by eliminating redundancies in reporting (reducing expenditure by 50%) and standardizing sales processes.

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