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Commercial Broadcaster Gives Viewers World-Class Interactive Web TV Experience

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Executive Summary

To increase market share and raise average revenue per user, TV 2, one of Norway's leading broadcasters, set out to develop a world-class online TV service for the Web 2.0 generation named TV 2 Sumo. As well as streaming high-definition quality video to multiple customer touch points, it wanted to provide an interactive TV experience, while strengthening its brand with viewers who regularly use social media across many online devices. Partnering with Microsoft, TV 2 built a comprehensive technology platform for TV 2 Sumo, and now collaborates with MSN to syndicate content through a joint MSN TV 2 Sport Portal. With the new platform, TV 2 offers customers the same rich experience, whether they use a television, computer, or mobile device.

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