Software

Company Uses Technology to Bring Qualitative Market Research to the Next Level

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Executive Summary

Online market research firm iModerate uses live, one-on-one interview sessions to help companies gain a clearer picture of customers' thoughts and ideas. The company initially supported its business using a custom-built solution based on Linux, but within two years it found that the software could no longer meet its needs. The company worked with Microsoft Gold Certified Partner RBA Consulting to build a new software application for conducting online interviews in real time. Based on Microsoft technology, including Microsoft Silverlight, the new software provides superior flexibility and a richer user experience, was developed quickly and cost-effectively, and is helping iModerate better serve its clients and demonstrate its ability to innovate.

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