Channel Investigate

Containing Costs While Connecting With Customers

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Executive Summary

Iron Pony, a multichannel retailer of motorcycle parts, apparel and accessories, has revived the hearts of cycling enthusiasts for 31 years. When Iron Pony restructured its superstore and catalog operations, billing for the company's UPS account number - which represents 1,000 to 3,000 outbound packages per month - became cumbersome and hard to reconcile. The answer: UPS Account Executive Jennifer Southworth introduced Iron Pony to an electronic billing option and a tool that allows the company to analyze and reconcile its weekly UPS invoice. With the billing tool, Iron Pony runs zone distribution reports to identify top-selling regions.

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