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As a company, you have two choices when it comes to marketing: a) You can cram unwanted advertising messages down consumers' throats b) You can provide useful and valuable content that will make consumers come to you. The key in using content as a marketing tool is understanding what your company is an expert in. If you sell tools, it might be remodeling or home projects. The second step is researching what your customers and future customers want to learn. The great thing about marketing today is that it's easy to track. By installing an analytics program like Google Analytics, you can easily trace how many people clicked on your web link from an article site.
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