Business Intelligence

Conversations on the Future of Business: Customer Centricity

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Executive Summary

GameStop’s Four Lessons on the Customer Experience

Organizations must put consumers at the forefront of everything they do. From customer service, to product development, to sales and marketing, “customer centricity” is the main objective. Video game retailer GameStop has always consistently been at the cutting edge of customer-centric strategy. From its innovative customer loyalty program to its pioneering product trade-ins, GameStop has made it clear that the consumer owns the retail conversation.

To learn more about how your organization can improve its dedication to consumers, download this case study, sponsored by SAP: Conversations on the Future of Business — Customer Centricity: GameStop’s Four Lessons on the Customer Experience. In this document, you’ll read the most important points taken from an interview with Ashley Sheetz, CMO of Gamestop.

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