CPC Logic Partners With Microsoft Advertising to Drive ROI Through Content Ads

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Executive Summary

CPC Logic, a division of Cars.com, launched a strategic content advertising campaign on its NewCars.com site through adCenter on the Microsoft Media Network that aimed to reach the right audiences with the right keywords on the right properties. As carmakers struggle to emerge from weak sales in a down economy, the auto industry's e-commerce counterparts are sharing the pain. For sites like NewCars.com, an online resource for car quotes from local dealers and vehicle information, driving the car-shopping public to its platform is now more important than ever. Competing for qualified traffic in a crowded online category demands internet advertising solutions that capture targeted audiences at the sites they frequently visit.

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